Collin McCormack

The Saranac Project

About These Videos


Back in 2011, Saranac Brewing asked its customers to help with a "face lift" of their brand. Myself and a few others produced a series of video and print spots on spec. These are some of those ideas.

Saranac Project Videos


"On The Grill"

This spot was recorded in the kitchen of my apartment. The idea was that grilling, like Saranac, is always in season.

"Saranac Colors: Timelapse"

This is the first of two 15 second bumpers we put together for the Saranac Project. We recorded this in my kitchen with my Nikon D7000.

"Ultimate Frisbee, Ultimate Beer"

This is a rough draft from a proof of concept recording we did on the lawn of The Memorial Art Gallery in Rochester, NY. The plan was to rotoscope out the landing pad and replace it with snow.

"The Cooler Build"

This spot was recorded in our friends backyard. Earlier in the day we lit the yard and prepped the space with a plan to record a spot based on the hottub. This spot happened organically after the boxes of beer got wet and couldn't hold the bottles.

"Saranac Irish: Timelapse"

This is the second of two 15 second bumpers we put together for the Saranac Project. We recorded this in my kitchen with my Nikon D7000.